Bruno Be is a Brazilian DJ who has established himself as one of the main Deep House producers in the country. Represented by the management agency, Entourage, he has collaborated with musicians like Rita Lee and Vintage Culture and reached the first position of the Hype Machine twice.
Our design exploration started by searching for a restless and fun logo: one that could spin, flip, move, mix, and party! The main idea was to have it right in the middle of the identity, pushing all the other elements and compositions in the same direction and energy.
Playing off the symbol (reduced version of the logo) and inspired by a multicolored universe, we created a friendly, playful, and bold visual language system that represents Bruno’s personality and accompanies the identity across all kinds of media: from digital channels to apparel and collector items.
CREDITS
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Design: Papanapa
Creative Direction: Gustavo Garcia
Designers: Gustavo Garcia, Isabella Mello and Luana Cordeiro
Motion Design: Gabriel Franco
Photographers: Harley Castro, Junior Sousa and Drakee
